Craft Winning Sales Strategies with Design Thinking

Why Choose Garranto Academy for Your Craft Winning Sales Strategies with Design Thinking Training?

Garranto Academy combines expert-led instruction, real-world case studies, and hands-on exercises. Our industry-relevant approach ensures practical outcomes and measurable sales impact.

Course Overview:

This course teaches professionals to transform their sales strategies using Design Thinking. With a strong focus on customer-centricity, participants learn to empathize with clients, reframe sales challenges, and co-create innovative solutions. The course blends theory, case studies, and interactive exercises to build practical skills in ideation, problem-solving, and designing impactful value propositions. Learners discover how to foster deeper client relationships and stand out in competitive markets by applying a collaborative and creative sales approach. Ideal for sales professionals, entrepreneurs, and business leaders, the program equips participants with the mindset and tools to break from traditional selling, drive meaningful engagement, and align innovation with revenue growth.

What You'll Learn in Our Craft Winning Sales Strategies with Design Thinking Certification Course?

Course Objectives:

• Introduce Design Thinking as a tool for sales innovation.

• Teach empathy-driven techniques to understand customer needs.

• Develop creative problem-solving and challenge reframing skills.

• Build collaboration skills for co-creating sales solutions with clients.

• Promote iterative testing and innovation in sales strategies.

Prerequisites

• Basic sales knowledge of processes, CRM, and value-based selling.

• 1–2 years of experience in sales, marketing, or customer-facing roles.

• Interest in innovation and customer-centric problem-solving.

Course Outlines:

Session 1: Design Thinking – The Roots

• The Evolution of Sales Strategies

• Design Thinking, the foundations, framework

• Overview of the Design Thinking Process and its application

• Customer, Sales, Strategies and Design Thinking models.

• The human cantered approach for sales – Need of the hour!

Session 2: Design Thinking in Sales

• The Evolution of Sales Strategies

• The Importance of Design Thinking in Sales

• Empathize: Understanding the Customer

• Deep dive – Comprehensive DT framework for sales (Tools, Case studies, Role plays, activities and brainstorming sessions)

• Define: Pinpointing Customer Needs.

• Ideate: Generating Creative Sales Solutions (4 Techniques)

• Prototype: Crafting Tangible Sales Proposals

• Test: Evaluating Sales Proposals for Success (3 case studies)

Session 3: The Story Telling in Sales

• Business, Storytelling & Sales - What is the connection?

• The relevance of Business Story Telling in today's digital world.

• The power of storytelling in sales

• Identifying and crafting compelling business stories

• Using storytelling to engage and connect with customers

• Incorporating storytelling into sales presentations and pitches

Session 4: Solution Selling Techniques & SPIN Framework

• Introduction to the SPIN Framework

• Situation Questions: Setting the Scene

• Problem Questions: Uncovering Challenges

• Implication Questions: Building the Need

• Need-Payoff Questions: Presenting Solutions

• Characteristics of selling solutions

Session 5: Integrating Design thinking with storytelling and SPIN

• Mapping the Customer Journey with Stories

• Enhancing SPIN with Design Thinking Insights

• Using Storytelling to Present Prototyped Solutions

• Case Studies: Successful Integration of Methods

• Conducting market research for informed decision-making

• Identifying and understanding your target audience

Session 6: Implementing design thinking in your sales DNA.

• Mindset shift practices, tools and techniques to create audience personas.

• Developing sales mindset culture through DT.

• Establishing the continuous loop and setting the tone of the future.

• Common pitfalls to avoid.

• Lessons learned from other companies who have adopted DT in their journey.

• Review & Recap of takeaways

• Closing notes.

Course Outcomes:

Upon successful completion of this "Craft Winning Sales Strategies with Design Thinking" course, participants will:

• Apply Design Thinking to create customer-focused sales strategies.

• Reframe sales challenges using innovative thinking.

• Engage customers more deeply through empathy.

• Co-create impactful, personalized solutions with stakeholders.

• Use prototyping to test and refine sales tactics effectively.

Key Benefits of Learning Craft Winning Sales Strategies with Design Thinking:

Gain a competitive edge by mastering customer-centric sales strategies that boost conversion and loyalty.

Learn to apply innovative, design-led techniques to solve real-world sales challenges.

How Craft Winning Sales Strategies with Design Thinking Can Transform Your Team's Workflow?

Empower your team to shift from transactional selling to consultative, collaborative approaches. Improve agility, client engagement, and innovation across your entire sales process.